Media & Disability

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Guide on media & disability

Who Created This Guide?

This guide is written by the Broadcasting and Creative Industries Disability Network (BCIDN) based in London, United Kingdom. It is taken from the collective experience of the Network and its members who have been working together to try and improve matters for disabled people in broadcasting, film and advertising for the past decade.

The BCIDN was formed by the UK’s leading broadcasters, film and television producers, and audio-visual industry organisations to increase the inclusion of disabled people in their work. Although competing for audiences, these organisations jointly funded the Network to make it easier for them to share and deliver best practice across the industry, and to engage with disabled people as fellow broadcasters, programme-makers, potential employees, viewers and stakeholders.

In a Manifesto published in 2002 the Network’s member organisations (BBC, ITV, C4, Five, BSkyB, Discovery Networks Europe, Turner Broadcasting System, the UK Film Council, Producers’ Alliance for Cinema and Television (PACT), and the Central Office of Information (COI)) all committed to:

  • Increase the presence of disabled people on-air and on-screen.
  • Increase the number of disabled people in all areas of the workforce.
  • Increase access to services on and off-air.
  • Ensure access to all buildings.
  • Produce and make public an action plan, endorsed at board level, which detailed how these commitments would be implemented.

The Broadcasters’ and Creative Industries’ Disability Network is a specialist network of the Employers’ Forum on Disability. The Forum is an employers’ organisation whose members understand the business rationale for becoming disability confident. They recognize that disability affects their employees, potential employees, their customers, and the markets and communities in which they operate.

The Employers Forum on Disability
www.employers-forum.co.uk

Realising Potential - a website which enables companies to tailor their business case rationales for employing disabled people from data, evidence and case studies from a range of industries
www.realising-potential.org