Guide on media & disability
Game show and lifestyle programme participants
People with visible disabilities aren’t often seen in light entertainment shows or lifestyle programmes. If you’re producing a game show, or normally invite people to take part in a programme, and are willing to include more disabled people, try to take steps to encourage disabled people to participate.
- Say in an on-screen caption or voice-over to your audience at home that you are especially keen to hear from disabled people who want to take part.
- Advertise a text-phone number so that deaf people can use a textphone or minicom to get in touch.
- Use a questionnaire asking “Do you have a disability?” so that you can identify disabled applicants when you take decisions. You would need to explain that the purpose is for positive rather than negative discrimination.
- Place an advertisement in a specialist disability publication saying that you particularly welcome applications to participate from disabled people.
- Get in touch with some local disability organizations, either for a personal recommendation or to advertise to members.
- If you are working for a broadcaster with a community liaison team then talk to them. They will probably have details of local organisations and may know particular individuals worth contacting.