Media & Disability

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Guide on media & disability

Game show and lifestyle programme participants

People with visible disabilities aren’t often seen in light entertainment shows or lifestyle programmes. If you’re producing a game show, or normally invite people to take part in a programme, and are willing to include more disabled people, try to take steps to encourage disabled people to participate.

  • Say in an on-screen caption or voice-over to your audience at home that you are especially keen to hear from disabled people who want to take part.
  • Advertise a text-phone number so that deaf people can use a textphone or minicom to get in touch.
  • Use a questionnaire asking “Do you have a disability?” so that you can identify disabled applicants when you take decisions. You would need to explain that the purpose is for positive rather than negative discrimination.
  • Place an advertisement in a specialist disability publication saying that you particularly welcome applications to participate from disabled people.
  • Get in touch with some local disability organizations, either for a personal recommendation or to advertise to members.
  • If you are working for a broadcaster with a community liaison team then talk to them. They will probably have details of local organisations and may know particular individuals worth contacting.